from GBP 299
AEO Audit
AI visibility check
Technical SEO review
Structured data review
Entity signals review
llms.txt review
Recommendations report
Guide / Google AI
How to improve your chances of appearing in Google AI answers
A practical guide from mccaigs on preparing your website for Google AI: technical SEO, structured content, schema, FAQs, and crawlability.
Plain-English strategy
Want your business recommended by ChatGPT, Google AI, and Gemini?
There is no guaranteed method to appear in Google AI answers. The practical route is to make your website genuinely useful, technically accessible, and clear enough for both search systems and people to understand.
mccaigs focuses on the fundamentals: crawlability, clear service pages, precise metadata, structured data, FAQs, internal linking, and content that answers real customer questions without exaggeration.
Service packages
Practical AEO work without promising impossible outcomes.
These packages prepare, optimise, and improve the source material that answer engines may use. They do not guarantee rankings, recommendations, or inclusion in Google AI Overviews.
from GBP 799
AEO Implementation
llms.txt and llms-full.txt
Metadata improvements
Schema improvements
FAQ structure
Internal linking
AI-readable service copy
Sitemap and crawl checks
from GBP 99/month
AI Visibility Management
Monthly AI visibility testing
ChatGPT, Gemini, and Google AI prompt checks
Content recommendations
Schema and content updates
Visibility report
AI Visibility Report
Measure the signals before changing the strategy.
A useful AI visibility report turns uncertainty into a visible checklist. It shows where the business is clear, where answer engines may struggle, and what should be improved next.
01
Overall AI Readiness Score
02
Entity clarity
03
Structured data coverage
04
FAQ coverage
05
AI crawlability
06
llms.txt present
07
ChatGPT visibility
08
Gemini visibility
09
Google AI visibility
010
Recommended next actions
Related AEO pages
Build the whole AI discoverability picture.
Case study / AI visibility
AI Visibility Case Study
How mccaigs built its own AI Visibility system using Answer Engine Optimisation pages, llms.txt, public assistant knowledge, schema, sitemap coverage, and deterministic assistant answers.
Read pageAEO / AI discoverability
Answer Engine Optimisation
Answer Engine Optimisation services from mccaigs: technical SEO, structured data, entity clarity, llms.txt, AI-readable content, and deterministic assistants.
Read pageAEO / Scotland
Answer Engine Optimisation Scotland
Scottish Answer Engine Optimisation services for businesses that want clearer AI visibility across ChatGPT, Google AI, Gemini, and modern search.
Read pageAEO / United Kingdom
Answer Engine Optimisation UK
UK Answer Engine Optimisation services that help businesses prepare for AI search, answer engines, structured data, and AI-readable websites.
Read pageAI search / Technical SEO
AI Search Optimisation
AI Search Optimisation from mccaigs for businesses preparing their websites for ChatGPT, Gemini, Google AI, and modern answer engines.
Read pageAI visibility / Management
AI Visibility
AI Visibility services from mccaigs, including readiness checks, ChatGPT and Gemini prompt testing, structured data, llms.txt, and practical reporting.
Read pageCore routes
Follow the complete AEO and AI visibility path.
AEO FAQ
Useful answers before the first conversation.
What should I avoid when trying to appear in Google AI?
Avoid thin content, exaggerated claims, fake authority, duplicate pages, and promises that cannot be substantiated. AI visibility starts with credible public information.
Can AEO guarantee inclusion in AI answers?
No. No studio can guarantee that ChatGPT, Gemini, Google AI Overviews, or another answer engine will cite a business. The practical aim is to improve the quality, clarity, structure, and crawlability of the signals those systems may use.
How is Answer Engine Optimisation different from SEO?
Traditional SEO helps people find a website in search results. Answer Engine Optimisation helps AI systems understand what the business does, who it serves, why it is credible, and when it may be a relevant recommendation.
Does mccaigs use runtime AI calls for AEO pages?
No. These pages and the supporting site signals are static and deterministic. mccaigs only adds live AI behaviour where it is useful, controlled, and appropriate to the project.
Start a conversation
Bring us the part that should work better.
A useful first conversation can start with a messy workflow, a website that is not pulling its weight, or an AI opportunity that needs a practical route forward.