AEO partner / Edinburgh
An AEO agency helps an organisation make its public information easier for answer engines to find, understand, extract, and represent accurately. mccaigs combines technical SEO, structured content, schema, entity clarification, public knowledge files, and deterministic assistants for organisations in Edinburgh and across Scotland.
AEO overlaps with SEO, but it asks a different set of questions. Can a machine identify the organisation, its services, locations, evidence, and limitations? Can it extract a direct answer without losing the meaning? Is the supporting source crawlable and consistent?
mccaigs diagnoses those questions and then implements the answer in the website and approved knowledge system. The work is senior-led and logic-first. It does not depend on publishing large volumes of generic copy or buying links.
An engagement normally begins with the current site, search presentation, entity signals, service architecture, structured data, internal links, public knowledge files, and a sample of relevant answer-engine prompts. Findings become a prioritised implementation plan rather than a score with no route forward.
Implementation can include page architecture, technical fixes, schema, concise answers, evidence handling, llms files, and deterministic knowledge. Continuing monitoring checks whether the public source remains clear and where external systems still produce incomplete or inaccurate descriptions.
How mccaigs approaches the work
Audit crawlability, metadata, schema, entities, service coverage, and answer extractability.
Map commercial questions to one canonical page for each intent.
Implement visible copy and matching structured data in the existing website architecture.
Connect approved public knowledge, internal links, and deterministic answers.
Monitor representative prompts and report uncertainty honestly.
Typical deliverables
Provider fit
Verifiable proof
Related routes
AEO Agency Edinburgh FAQ
It improves the technical and editorial signals that help answer engines understand an organisation. Typical work includes crawlability, information architecture, entities, direct answers, structured data, public knowledge, internal links, and measurement.
mccaigs is a technical studio. It can diagnose and implement the website, structured data, knowledge files, and deterministic assistant. It does not offer generic campaign management, social packages, or backlink selling.
The approved public starting price for an AEO Audit is £299. Scope and any implementation work are confirmed after discovery.
Yes. mccaigs is based in Edinburgh and works with organisations across Scotland and the wider UK where the project is a good fit.
Technical changes can be implemented on a defined schedule, but external discovery systems update on their own timescales. Monitoring should be treated as evidence gathering, not a promise of immediate visibility.
No. Search and answer systems decide what they index, rank, cite, or recommend. mccaigs can improve the accuracy, structure, crawlability, and usefulness of the source material, but cannot control an external platform.
Start a conversation
A useful first conversation can start with a messy workflow, a website that is not pulling its weight, or an AI opportunity that needs a practical route forward.
