Technical studio / Edinburgh, Scotland

Practical AI / better workflows / websites that work harder

Scotland's Elite Technical Studio

Practical AI, automation, websites, internal systems, and digital products built properly for ambitious businesses.

Startups SMEs Enterprise Teams

Systems shipped in days, not months.

SYS_MCG_DEMO / product interfaces

McCaigs team working in the Edinburgh studio

Live studio reel / demo data

Assistant / Project builder / Studio OS

Practical AI and automation

Direct senior involvement

Built in Scotland

Made for real operations

Studio operating environment

Built using the world's best tools. Applied to real business problems.

We build with proven platforms and established infrastructure so projects move faster, remain dependable, and stay commercially sensible. Your investment goes into solving the business problem, not rebuilding technology that already works.

OpenAI mark
MODEL_01

OpenAI

Language Models

MODEL_02

Anthropic

Reasoning Systems

MODEL_03

Google AI

Multimodal Services

DATA_01

Convex

Realtime Data Layer

AUTH_01

Clerk

Authentication

DEPLOY_01

Vercel

Deployment Infrastructure

BUILD_01

Next.js

Application Framework

BUILD_02

TypeScript

Typed Engineering

Workshop systems layer / active componentsIntegration state: ready

Practical intelligence

We don't start with AI. We start with the problem.

Sometimes the answer is AI. Sometimes the answer is automation. Sometimes the answer is a workflow, rules engine, internal tool, or better information flow. The best solution is not the most complex one. It's the one that solves the problem reliably and economically.

AI where it creates value

01

Knowledge retrieval

Document analysis

Research workflows

Content generation

Classification

Data extraction

Deterministic where it performs better

02

Lead routing

Enquiry handling

Booking systems

Internal workflows

Approval processes

Business rules

Reporting systems

“Don't pay for intelligence when logic is enough.”

From the studio

Classified builds. Practical outcomes.

A closer look at the sort of work that happens inside the studio. Codenames protect the context; the operational problem, system shape, and outcome stay visible.

Internal build / 01

Project Harbour

Decision system

6 weeks

Internal build / 02

Project Ledger

Operations platform

10 weeks

Internal build / 03

Project Atlas

Research system

8 weeks

Problem

Research work was slow to assemble and difficult to review without losing the source trail.

Solution

An assisted workflow that keeps source material, generated drafts, and human decisions traceable.

Outcome

Faster research preparation while keeping evidence and review visible.

Open studio note

Studio position

Serious systems for ordinary businesses.

McCaigs is a creative technical studio for ambitious businesses that need practical AI, automation, websites, internal tools, and digital products built around how the operation actually works.

01

Useful from day one

Build around the work the business is already trying to do better.

02

More than a website

Connect the digital front door to the enquiries, admin, and customer journey behind it.

03

Modern without the theatre

Use AI where it helps, software where it matters, and human judgement where it counts.

Typical problems we solve

The awkward parts of a growing business are often the opportunity.

You need the right improvements in the places where time, enquiries, and knowledge are currently slipping through the gaps.

01

Enquiries arrive from everywhere

Website forms, email, WhatsApp, phone calls, social media, and referrals. It is easy for good opportunities to be missed or answered differently.

02

Too much time is spent on admin

People are repeating emails, copying details, chasing updates, and moving information around by hand.

03

Knowledge lives in people's heads

Important know-how depends on one person remembering how everything works. It becomes hard to find and easy to lose.

04

The website does not work hard enough

It looks acceptable, but brings in too few enquiries and does little to help customers or staff.

05

Software does not fit the business

The business has changed, but the software has not. Staff rely on extra steps, workarounds, and spreadsheets.

06

AI feels interesting but unclear

It is difficult to tell what would genuinely help and what would simply add cost without improving the work.

What we build

Technical creativity for businesses that need more than a standard website.

Websites, workflows, automations, and internal tools designed to work together, reduce friction, and create practical progress.

AI & business automation

Practical AI and automation for the repetitive work that slows a good business down.

Internal business systems

Replace fragile spreadsheets and disconnected tools with software shaped around the operation.

Websites & digital platforms

Websites that explain the business clearly, generate enquiries, and connect into the work behind them.

Explore services

Frequently asked questions

Clear answers before the first conversation.

A concise guide to the studio, the work, and the practical route into a project.

What does McCaigs do?

McCaigs is an Edinburgh-based technical studio. We design and build practical AI systems, business automation, websites, internal tools, SaaS products, and modern digital platforms.

What is a technical studio?

A technical studio is a hands-on build partner. McCaigs starts with the operational problem, chooses the simplest reliable approach, and delivers working software around the needs of the business.

How is McCaigs different from an agency?

McCaigs combines technical diagnosis with direct delivery. The focus is not a campaign or a generic technology category. It is a useful system, clear ownership, and a commercially sensible result.

Do you work with SMEs?

Yes. McCaigs works with ambitious SMEs and owner-managed businesses, including organisations that need a better website, less administration, clearer information, or software that fits the operation properly.

Do you work with startups?

Yes. McCaigs helps startups shape and build credible first releases for SaaS products, portals, marketplaces, and software-enabled services.

Do you build AI systems?

Yes. McCaigs builds controlled AI assistants, AI-assisted workflows, research systems, document processes, and data-backed decision tools. AI is used where it creates practical value.

How long does a project take?

Timelines depend on the problem and scope. A focused technical review may take one to two weeks. Website and workflow upgrades often take two to six weeks. Larger automation, internal system, and product builds take longer.

What technologies do you use?

McCaigs uses proven platforms including Next.js, TypeScript, Convex, Clerk, Vercel, OpenAI, Anthropic, and Google AI where they are appropriate to the project.

Do you offer ongoing support?

Yes. Ongoing support and improvement can be scoped around the system, the operational need, and the level of ownership required after launch.

Ask the deterministic Assistant

Start a conversation

Bring us the part that should work better.

A useful first conversation can start with a messy workflow, a website that is not pulling its weight, or an AI opportunity that needs a practical route forward.