AEO / United Kingdom

Answer Engine Optimisation for UK businesses

UK Answer Engine Optimisation services that help businesses prepare for AI search, answer engines, structured data, and AI-readable websites.

Plain-English strategy

Want your business recommended by ChatGPT, Google AI, and Gemini?

Across the UK, answer engines are changing how people compare suppliers, local firms, and specialist services. Websites need to be clear enough for humans and structured enough for machines.

mccaigs helps UK businesses improve the foundations that answer engines may use: metadata, schema, FAQs, entity signals, service architecture, crawlability, and concise AI-readable summaries.

01

Shape service pages around clear buyer questions and practical answers.

02

Improve schema coverage for organisation, services, FAQs, breadcrumbs, and articles.

03

Prepare concise AI-readable summaries through llms.txt and llms-full.txt.

04

Use careful wording that improves chances without promising AI inclusion.

Service packages

Practical AEO work without promising impossible outcomes.

These packages prepare, optimise, and improve the source material that answer engines may use. They do not guarantee rankings, recommendations, or inclusion in Google AI Overviews.

from GBP 299

AEO Audit

AI visibility check

Technical SEO review

Structured data review

Entity signals review

llms.txt review

Recommendations report

from GBP 799

AEO Implementation

llms.txt and llms-full.txt

Metadata improvements

Schema improvements

FAQ structure

Internal linking

AI-readable service copy

Sitemap and crawl checks

from GBP 99/month

AI Visibility Management

Monthly AI visibility testing

ChatGPT, Gemini, and Google AI prompt checks

Content recommendations

Schema and content updates

Visibility report

AI Visibility Report

Measure the signals before changing the strategy.

A useful AI visibility report turns uncertainty into a visible checklist. It shows where the business is clear, where answer engines may struggle, and what should be improved next.

01

Overall AI Readiness Score

02

Entity clarity

03

Structured data coverage

04

FAQ coverage

05

AI crawlability

06

llms.txt present

07

ChatGPT visibility

08

Gemini visibility

09

Google AI visibility

010

Recommended next actions

Core routes

Follow the complete AEO and AI visibility path.

AEO FAQ

Useful answers before the first conversation.

Can mccaigs work with businesses outside Scotland?

Yes. mccaigs is based in Scotland and works with UK businesses where practical AI, technical SEO, websites, automation, or deterministic assistants are a good fit.

Can AEO guarantee inclusion in AI answers?

No. No studio can guarantee that ChatGPT, Gemini, Google AI Overviews, or another answer engine will cite a business. The practical aim is to improve the quality, clarity, structure, and crawlability of the signals those systems may use.

How is Answer Engine Optimisation different from SEO?

Traditional SEO helps people find a website in search results. Answer Engine Optimisation helps AI systems understand what the business does, who it serves, why it is credible, and when it may be a relevant recommendation.

Does mccaigs use runtime AI calls for AEO pages?

No. These pages and the supporting site signals are static and deterministic. mccaigs only adds live AI behaviour where it is useful, controlled, and appropriate to the project.

Start a conversation

Bring us the part that should work better.

A useful first conversation can start with a messy workflow, a website that is not pulling its weight, or an AI opportunity that needs a practical route forward.